Gradient Analytics independent equity research | Dreamspan Product Innovation

Challenge

Company re-branding as it expands the focus of the business and executes a name change.

Solution

Gradient was founded in 1996 as Camelback Research Alliance by world renowned academics who have published leading finance, economic and accounting journals. The company provides guidance to the world’s largest fund managers and corporate boards and has partnered with companies like Thomson Financial and MSN/CNBC.
We provided a broad array of design services to help align the rich range of complex services and products under a uniform brand. The company’s Qualitative Research Unit was acquired by Sabient Research in 2011.

Things we did

Company Naming
Logo and Product Line Identity
Company Positioning
Collateral
Web Site Design
Event Graphics

Launch website