Organic Excellence chemical free products | Dreamspan Product Innovation

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Organic Excellence
chemical free products

Challenge

Newly acquired brand owners wished to re-brand the product line with a more authentic and natural feeling, identity and packaging to better reflect the healthy and organic formulas.

Solution

We helped reinterpret the Organic Excellence brand with a new symbol that reflects the new owners “closeness to nature” approach when choosing each of the ingredients that go into the product formulations. The symbol was affectionately named “Rhonda” which illustrates a woman’s efforts in gathering herbs grains from the field. Her vibrant colors symbolize exuberance and life amidst the rich colors of the earth and sun.

Things we did

Formulation
Brand Identity
Packaging
Web Site Design
Brand Standards

Launch website

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7466 E Monte Cristo Ave #1 - Scottsdale, AZ - 85260